Terms of Use

Effective Date: September 21st, 2025
Last Updated: April 23rd, 2026

These Terms of Use (“Terms”) constitute a legally binding agreement between you (“User,” “you,” or “your”) and Emilia Digital Ltd., a company incorporated in Israel (“Company,” “we,” “our,” or “us”), governing your access to and use of our eCommerce AI platform, website, applications, content, tools, interfaces, features, and related services (collectively, the “Services”).

By creating an account, purchasing a subscription, accessing, or using the Services, you agree to be bound by these Terms. If you do not agree, you must not access or use the Services.

1. Eligibility

1.1 You must be at least 16 years of age to use the Services.

1.2 By using the Services, you represent and warrant that you have the legal capacity and authority to enter into these Terms.

1.3 Accounts may not be created or used by automated systems, bots, scripts, competitors, or any person acting for benchmarking, scraping, surveillance, reverse engineering, or other unauthorized commercial purposes.

1.4 If you use the Services on behalf of a business, organization, or other entity, you represent and warrant that you have authority to bind that entity to these Terms.

2. Accounts

2.1 You must provide accurate, current, and complete registration information and keep it updated.

2.2 You are responsible for maintaining the confidentiality of your login credentials and for all activities occurring under your account.

2.3 You must immediately notify us of any unauthorized use of your account or any other breach of security.

2.4 We may suspend, restrict, or terminate accounts that contain false information, impersonate others, or otherwise violate these Terms.

2.5 You may not transfer, sell, lease, sublicense, or share your account except as expressly permitted by us in writing.

3. Subscriptions & Billing

3.1 Access to some or all features of the Services requires a paid subscription plan. Plan details, limits, features, and pricing are presented at the time of purchase.

3.2 Subscriptions automatically renew at the end of each billing cycle unless canceled before renewal.

3.3 You authorize us and/or our third-party payment providers, including but not limited to Stripe, PayPal, PayPlus, and UPAY, to charge your chosen payment method for all applicable fees, taxes, and recurring subscription charges.

3.4 Subscription fees are generally non-refundable except as required by applicable law.

3.5 We reserve the right to change subscription pricing, plan structure, usage limits, features, or credit allocations upon reasonable notice.

3.6 Subscription pricing reflects access to the Services and an allocation of usage credits. Pricing is not tied to any guaranteed number of outputs, but rather to the credit value included in the applicable plan.

3.7 Taxes, duties, and governmental charges may apply depending on your location and are your responsibility unless otherwise stated.

3A. Affiliate & Referral Program

3A.1 The Company may offer an optional affiliate or referral program (the “Affiliate Program”) allowing eligible users to earn promotional usage credits by sharing a unique referral link.

3A.2 Subject to these Terms, an eligible User may receive:
(a) a fixed number of promotional credits if a new user registers using the User’s referral link; and/or
(b) an additional fixed number of promotional credits if the referred user completes a qualifying paid subscription purchase.

3A.3 The number of credits awarded, eligibility conditions, qualifying actions, and duration of any referral offer are determined solely by the Company and may be modified, suspended, or terminated at any time.

3A.4 Referral credits:
(a) are promotional only;
(b) are non-transferable, non-refundable, and have no cash value;
(c) may expire or be subject to usage limits;
(d) may not be exchanged for money, discounts, or refunds; and
(e) may be subject to usage rules different from subscription credits or one-time credits.

3A.5 The Company reserves the right, in its sole discretion, to modify, revoke, cancel, suspend, or deny referral credits or participation in the Affiliate Program in cases of suspected abuse, fraud, self-referrals, duplicate accounts, automated signups, deceptive promotion, or violation of these Terms.

3A.6 Users may not:
(a) create multiple accounts to obtain referral benefits;
(b) refer themselves, household members, or controlled entities;
(c) use misleading, deceptive, spam-based, or unlawful marketing practices; or
(d) imply any partnership, endorsement, employment, or official representation of the Company.

3A.7 The Company shall not be liable for loss of referral credits, changes to the Affiliate Program, or disqualification from participation.

4. Credits & Usage Limits

4.1 The Services operate on a credit-based usage system. Credits represent the right to consume certain AI-powered functions within the Services.

4.2 Credits may be deducted based on actual usage, including but not limited to:
(a) image analysis, image-to-text, or similar AI reading operations: 1 credit per action;
(b) image generation at standard resolution (1K or 2K): 5 credits per image;
(c) image generation at high resolution (4K): 10 credits per image.

4.3 Credit consumption rates may vary depending on output resolution, selected features, system settings, technical requirements, model choice, or future product changes.

4.4 Each subscription plan includes a predefined number of credits per billing cycle, as shown at the time of purchase.

4.5 Any reference to a number of images in plan descriptions reflects standard-resolution equivalents only. Higher-resolution outputs or certain features may reduce the number of outputs available within a plan.

4.6 Unused subscription credits do not roll over to future billing cycles unless we expressly state otherwise in writing.

4.7 If you exhaust your available credits, you may, subject to availability:
(a) wait until the next billing cycle;
(b) upgrade your subscription; or
(c) purchase additional credits, if offered.

4.8 Credits have no cash value, are non-transferable, non-refundable, and may not be exchanged for money, discounts, refunds, or other property.

4.9 If you exceed your credit limits, we may suspend or restrict access to credit-based features until credits are replenished or a new billing cycle begins.

4.10 The Company may offer one-time or additional credits separate from a subscription (“One-Time Credits”).

4.11 One-Time Credits are valid for twelve (12) months from the date of purchase unless otherwise stated. They automatically expire after that period and are non-refundable, non-transferable, have no cash value, do not roll over, and cannot be exchanged for money, discounts, or refunds.

4.12 Upon account termination, suspension, or cancellation, unused credits may be forfeited except as required by applicable law.

5. Acceptable Use

5.1 You agree not to use the Services to:

(a) upload, submit, reference, or use any content, image, video, likeness, trademark, design, logo, or material that you do not own or for which you do not have full legal rights, licenses, and permissions;

(b) generate, upload, distribute, display, or use illegal, harmful, abusive, defamatory, fraudulent, infringing, or obscene content;

(c) create, distribute, or use deceptive synthetic content, including misleading impersonations, fake endorsements, fake testimonials, false identity claims, or other content likely to confuse users as to authenticity, identity, sponsorship, or affiliation;

(d) create, share, or use deepfakes, sexual content, non-consensual intimate content, or content that infringes third-party privacy, publicity, personality, copyright, trademark, or other rights;

(e) state, imply, or suggest that any AI-generated presenter, model, persona, or output is a real identifiable person, a specific person, or endorsed by a real person, unless you have all necessary rights and consents and such use is expressly permitted by the Company;

(f) use prompts, reference images, instructions, uploaded materials, or other inputs intended to imitate, recreate, approximate, or resemble a specific real person without all required rights and permissions;

(g) use AI-generated presenters or outputs in testimonials, endorsements, reviews, case studies, political messaging, regulated advertising, or other sensitive or high-risk contexts in a false, deceptive, or unlawful manner;

(h) interfere with, disrupt, probe, scrape, reverse-engineer, decompile, test vulnerabilities of, or attempt unauthorized access to any part of the Services or related infrastructure;

(i) use the Services in any way that violates applicable law, regulation, third-party platform policy, advertising rule, or professional standard.

5.2 We may monitor use of the Services for abuse prevention, security, fraud detection, policy enforcement, and service operation, subject to applicable law and our privacy practices.

5.3 We may suspend, restrict, remove, disable, investigate, or terminate your access for any actual or suspected violation of these Terms.

5.4 You are solely responsible for ensuring that all content you upload, generate, publish, or use through the Services complies with applicable laws and third-party rights in every jurisdiction where it is used.

6. Ownership & Intellectual Property

6.1 The Company and its licensors own all rights, title, and interest in and to the Services, including the platform, software, interfaces, design, workflows, models, features, and related intellectual property.

6.2 Subject to your compliance with these Terms, you retain ownership of content you upload and outputs you generate through the Services, except to the extent such ownership is limited by applicable law or third-party rights.

6.3 By using the Services, you grant us a limited, non-exclusive, worldwide license to host, store, process, reproduce, adapt, transmit, and use your inputs and outputs solely to provide, maintain, secure, improve, troubleshoot, and support the Services, comply with law, and enforce these Terms.

6.4 We may use anonymized, aggregated, and de-identified usage data to improve our systems, analytics, functionality, and service performance.

6.5 Any images, files, or materials uploaded by Users for reference, inspiration, analysis, or processing are used solely to provide the Services. The Company does not claim ownership over such materials and does not assume responsibility for their legality or authorized use.

6A. User-Provided Reference Images

6A.1 The Services may allow Users to upload images as visual references for style, lighting, composition, aesthetic inspiration, or related creative direction.

6A.2 Reference images may be analyzed to extract visual characteristics or creative attributes for use in generating outputs.

6A.3 The Company does not claim ownership of reference images and does not assume responsibility for ownership, consent, legality, or permitted use.

6A.4 You represent and warrant that you own or have all rights, licenses, and permissions required to upload and use any reference image in connection with the Services.

6A.5 All responsibility for the legality and authorized use of reference images rests solely with the User.

6B. User-Uploaded Presenters & Likenesses

6B.1 The Services may allow Users to upload images of real individuals (“Presenters”) for use within AI-generated outputs.

6B.2 By uploading any image of a real person, you represent and warrant that:
(a) you have obtained all necessary legal rights, permissions, and consents from the individual depicted;
(b) you are authorized to use their likeness in AI-generated content; and
(c) such use does not violate privacy, publicity, personality, contractual, employment, intellectual property, or other rights.

6B.3 The Company does not verify consent, identity, ownership, or authorization relating to user-uploaded presenter images.

6B.4 All responsibility for uploaded presenter images and all resulting use rests entirely with the User.

6B.5 The Company shall not be liable for claims, disputes, or damages arising from the upload or use of real persons’ likenesses by Users.

6C. Use of User-Generated Content for Marketing Purposes

6C.1 Subject to Section 6C.2, by generating images, videos, or other content using the Services (“Generated Content”), you grant Emilia Digital Ltd. a non-exclusive, royalty-free, worldwide license to use, display, reproduce, distribute, and showcase such Generated Content for marketing, promotional, educational, portfolio, case study, advertising, or demonstration purposes.

6C.2 You may opt out of future marketing use by submitting a written request to aistudio@emilia.digital specifying the content you wish to exclude. Upon receipt of a valid request, the Company will cease future use of the identified content for marketing purposes. The Company is not obligated to remove materials already published before receipt of the opt-out request.

6C.3 The Company will not use Generated Content in a way that identifies you personally by name without your prior written consent, unless you have publicly associated yourself with the content.

6C.4 Nothing in this section limits your ownership rights over Generated Content as stated in Section 6.2.

6C.5 The Company reserves the right, in its sole discretion, to exclude from its marketing use any Generated Content that the Company determines was created using a reference image that may present third-party rights concerns. Such exclusion is a risk-management decision and does not affect the User’s ownership of the Generated Content.

6D. Platform-Supplied AI Presenters

6D.1 The Services may include a library of pre-generated, computer-generated, or AI-generated virtual human characters, models, presenters, or personas made available by the Company (“AI Presenters”).

6D.2 AI Presenters are synthetic, fictional digital assets made available for creative and commercial use within the Services. They may appear photorealistic or highly realistic.

6D.3 AI Presenters are provided as artificial visual assets and are not offered, marketed, or represented by the Company as actual identifiable persons.

6D.4 The Company does not represent or warrant that any AI Presenter is unique, exclusive, free from resemblance claims, or incapable of being perceived as similar to a real person.

6D.5 Users acknowledge that AI-generated human imagery may, in some cases, be perceived by others as resembling real individuals, whether intentionally or unintentionally, and that such perception alone does not mean the Company represents any AI Presenter as an actual person.

6D.6 Users may not state, imply, or suggest that any AI Presenter is:
(a) a real person;
(b) a specific identifiable individual;
(c) endorsed by, affiliated with, or approved by any real person, brand, or organization; or
(d) a real customer, employee, ambassador, influencer, public figure, or professional model,
unless the User has all necessary rights and the Company has expressly enabled such use in writing.

6D.7 Users may not use AI Presenters in any manner that is false, misleading, deceptive, defamatory, infringing, unlawful, or likely to create confusion regarding identity, endorsement, affiliation, authorship, testimonial authenticity, or sponsorship.

6D.8 Users may not use the Services or AI Presenters to imitate, recreate, approximate, or deliberately resemble any real person, celebrity, influencer, competitor, employee, customer, or other identifiable individual without all required rights and consents.

6D.9 The Company reserves the right, in its sole discretion and without liability, to modify, rename, replace, suspend, restrict, disable, or remove any AI Presenter or any output derived from it at any time.

6D.10 The Company may investigate, restrict, remove, disable, or prohibit use of any AI Presenter or related output where the Company determines that there is a risk of confusion, deception, misrepresentation, likeness dispute, legal exposure, or violation of these Terms.

6D.11 The Company does not guarantee that AI Presenters or outputs generated using them will be free from third-party claims, including claims based on alleged resemblance, identity confusion, publicity rights, privacy rights, personality rights, unfair competition, false endorsement, passing off, or deceptive use.

6D.12 To the maximum extent permitted by law, the User assumes all responsibility for the context, captions, claims, product pages, advertisements, targeting, distribution, and commercial use of any output featuring an AI Presenter.

6D.13 The User is solely responsible for ensuring that any use of AI Presenters and related outputs complies with all applicable laws, regulations, platform rules, advertising standards, and disclosure requirements in every jurisdiction where the content is used.

6E. Likeness Complaints; Notice and Removal

6E.1 Any person who believes that an AI Presenter, generated output, or other content made available through the Services unlawfully imitates, resembles, misappropriates, or infringes their identity, likeness, privacy, publicity, personality, or other rights may submit a notice to the Company at aistudio@emilia.digital.

6E.2 A notice should include, at minimum:
(a) the claimant’s full name and contact details;
(b) identification of the specific content at issue;
(c) a description of the alleged resemblance or rights violation;
(d) any supporting materials reasonably necessary to review the claim; and
(e) a good-faith statement that the information submitted is accurate.

6E.3 The Company may, but is not obligated to, investigate any notice and may remove, suspend, restrict, disable, replace, or permanently discontinue the relevant AI Presenter, generated content, feature, or User access during or after review.

6E.4 The Company may request additional information from the claimant, the User, or other relevant parties and may take any action it deems appropriate to reduce legal, regulatory, or reputational risk.

6E.5 Any decision by the Company to remove, retain, restrict, restore, or alter content does not constitute an admission of liability.

6F. User-Uploaded Product Images

6F.1 The Services allow Users to upload product images (“Product Images”) as the primary input for AI-powered content generation.

6F.2 You retain ownership of all Product Images you upload. By uploading Product Images, you grant the Company a non-exclusive, worldwide license to host, store, process, and use such images solely to provide and operate the Services.

6F.3 The Company reserves the right to retain User-uploaded Product Images for internal purposes, including but not limited to service improvement, quality assurance, model training, safety monitoring, and operational analysis. Such use will be conducted in accordance with our Privacy Policy.

6F.4 You represent and warrant that you own or have all necessary rights, licenses, and permissions to upload and use any Product Image in connection with the Services.

6F.5 All responsibility for the legality and authorized use of Product Images rests solely with the User.

6G. Inspiration Feeds, Trend Discovery & Third-Party Visual Material

6G.1 The Services may include discovery, trend, inspiration, mood board, or similar features that surface visual material sourced from publicly available locations on the internet, including third-party websites, platforms, creators, and public content feeds (the “Inspiration Feeds”).

6G.2 Inspiration Feeds are provided for the sole purpose of offering creative reference, stylistic inspiration, mood direction, and visual research. They are not a licensing service, a stock image service, a content library, or a source of images cleared for commercial reproduction.

6G.3 Images appearing in Inspiration Feeds are not hosted by the Company as permanent assets. The Company does not claim ownership of such images, does not represent that any such image is cleared for reuse, and does not grant Users any license, rights, or permissions in the underlying material.

6G.4 The Company does not verify the copyright status, authorship, licensing terms, model releases, trademark clearances, or any other rights relating to images surfaced in Inspiration Feeds.

6G.5 You acknowledge and agree that:
(a) images surfaced through Inspiration Feeds may be subject to third-party copyright, trademark, publicity, privacy, personality, contractual, or other rights;
(b) the visibility of an image within the Services does not constitute authorization, clearance, license, endorsement, or any other permission to reproduce, adapt, distribute, or commercially exploit that image or any derivative thereof;
(c) any decision to use an image from an Inspiration Feed as a style reference, mood reference, or creative input is made solely at your discretion and risk;
(d) you are solely responsible for ensuring that any creative output you generate does not reproduce, copy, or unlawfully derive from any third-party image in a manner that infringes that third party’s rights;
(e) substantially copying, reproducing, or closely imitating any individual image from an Inspiration Feed may expose you to legal risk, and the Company expressly disclaims any responsibility for such use.

6G.6 The Company’s role with respect to Inspiration Feeds is limited to aggregating, organizing, indexing, and displaying publicly available visual material for creative research purposes. The Company does not act as a licensor, reseller, distributor, or agent of any underlying rights holder.

6G.7 The Company reserves the right, at its sole discretion and without liability, to modify, filter, restrict, replace, suspend, or remove any image, creator, source, category, or entire Inspiration Feed at any time, with or without notice.

6G.8 Notice and removal. Any person who believes that an image, thumbnail, link, or other content made available through an Inspiration Feed infringes their copyright, trademark, privacy, publicity, personality, or other rights may submit a written notice to aistudio@emilia.digital.

6G.9 A removal notice should include, at minimum:
(a) the claimant’s full name and contact details;
(b) identification of the specific image(s), URL(s), or item(s) at issue;
(c) a description of the alleged rights violation and the basis for the claim;
(d) any supporting materials reasonably necessary to review the request;
(e) a good-faith statement that the information submitted is accurate.

6G.10 Upon receipt of a valid notice, the Company will make reasonable efforts to review the request and, where appropriate, remove or block the identified content from its Inspiration Feeds. The Company may also block a creator, source, or category prospectively. Any action taken by the Company pursuant to this section does not constitute an admission of liability, infringement, or wrongdoing.

6G.11 User-initiated reference use. When a User selects an image from an Inspiration Feed to use as a reference for AI generation:
(a) the User is making an independent decision to use that image, similar to how a User might manually select an inspiration image from any public source on the internet;
(b) the User bears sole responsibility for evaluating whether such reference use is lawful and appropriate;
(c) the Company provides the technical means but does not direct, recommend, or endorse the use of any specific image for any specific creative purpose;
(d) the representations and warranties in Section 6A apply fully to any such selected image, as if the User had uploaded it independently.

6G.12 The Company shall not be liable for any claims, damages, or losses arising from or relating to:
(a) the display of any image within an Inspiration Feed;
(b) a User’s selection, use, reference, or adaptation of any such image;
(c) any creative output derived in whole or in part from any such image;
(d) any alleged resemblance between a User-generated output and any image originally surfaced through an Inspiration Feed;
(e) any third-party rights claim relating to the foregoing.

7. AI-Specific Disclaimers

7.1 Outputs generated by AI may be inaccurate, incomplete, inconsistent, biased, non-unique, infringing, or unsuitable for your intended use.

7.2 The Company does not guarantee that any output is free of third-party rights, legally compliant, non-infringing, accurate, merchantable, or suitable for commercial use.

7.3 You are solely responsible for reviewing, testing, approving, editing, and validating all outputs before use, publication, sale, advertising, or other reliance.

7.4 The Company disclaims liability for reliance on generated outputs.

7.5 The Company does not guarantee that any specific credit usage will result in any specific number of outputs, as credit consumption may vary based on resolution, features, model behavior, technical configuration, and product changes.

7.6 AI analysis of reference images and user inputs is interpretive and non-deterministic. Outputs may not accurately reflect the original input, instruction, intent, or visual reference.

7.7 The Company does not guarantee that outputs generated using reference images, uploaded presenters, AI Presenters, or images surfaced through Inspiration Feeds will be free from third-party claims or suitable for commercial use.

7.8 The Company does not represent that AI-generated content will be labeled, accepted, or permitted by third-party platforms, marketplaces, regulators, ad networks, or service providers.

8. Service Availability

8.1 We strive to provide reliable Services but do not guarantee uninterrupted availability, uptime, speed, or error-free performance.

8.2 Maintenance, upgrades, technical issues, outages, security events, third-party provider failures, AI model changes, infrastructure interruptions, or external dependencies may cause delays, degradation, or temporary unavailability.

8.3 We may modify, suspend, discontinue, replace, or limit any feature, model, plan, workflow, or functionality at any time.

8.4 We are not liable for losses arising from service downtime, model changes, removed features, failed generations, or interruptions.

9. Termination

9.1 You may cancel your subscription at any time through your account settings or any other method we make available. Cancellation takes effect at the end of the current billing cycle unless otherwise required by law.

9.2 We may suspend, restrict, or terminate your account immediately if you:
(a) violate these Terms;
(b) fail to pay fees when due;
(c) misuse the Services;
(d) create legal, regulatory, security, or reputational risk; or
(e) engage in fraud, impersonation, abuse, or deceptive practices.

9.3 Upon termination, your right to access and use the Services ends immediately, and your stored data, history, settings, or content may be deleted subject to legal retention obligations and our internal policies.

9.4 Cancellation prevents future charges but does not entitle you to a refund for the current billing period unless required by law.

10. Limitation of Liability

10.1 To the maximum extent permitted by law, the total liability of the Company, its directors, officers, employees, contractors, affiliates, licensors, and service providers arising out of or relating to the Services or these Terms shall not exceed the amount you paid in subscription fees to the Company in the twelve (12) months preceding the event giving rise to the claim.

10.2 To the maximum extent permitted by law, the Company shall not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including loss of profits, revenue, business opportunities, goodwill, data, reputation, customers, or expected savings.

10.3 Nothing in these Terms excludes liability that cannot be excluded or limited under applicable law.

10.4 Without limiting the foregoing, the Company shall have no liability arising from or relating to:
(a) user-uploaded reference images;
(b) user-uploaded images of real individuals;
(c) lack of consent, ownership, or authorization related to User-provided content;
(d) AI-generated outputs, including outputs featuring AI Presenters;
(e) claims that any AI Presenter or output resembles, imitates, misappropriates, or creates confusion with respect to a real person;
(f) deceptive, unlawful, or non-compliant use of outputs by Users;
(g) third-party platform rejection, removal, demonetization, suspension, or refusal to accept AI-generated content;
(h) any image displayed within, accessed through, or selected from an Inspiration Feed, and any User action, reference, generation, or derivative work relating to such image;
(i) any claim by any third party, including any original creator, photographer, model, platform, or rights holder, relating to the inclusion, display, indexing, linking, caching, or surfacing of their content within an Inspiration Feed.

11. Indemnification

11.1 You agree to indemnify, defend, and hold harmless Emilia Digital Ltd., its directors, officers, employees, contractors, affiliates, licensors, and service providers from and against any claims, demands, actions, proceedings, damages, liabilities, losses, judgments, settlements, costs, and expenses, including reasonable legal fees, arising out of or relating to:

(a) any content you upload, submit, reference, publish, distribute, or generate using the Services;
(b) your use of reference images, uploaded presenters, AI Presenters, images from Inspiration Feeds, or related outputs without proper rights, permissions, or disclosures;
(c) your violation of these Terms or applicable law;
(d) any third-party claim relating to intellectual property, privacy, publicity, personality, data protection, consumer protection, advertising, unfair competition, or platform-rule violations;
(e) any claim that an AI Presenter or output used by you resembles, imitates, misappropriates, or creates confusion with respect to a real person;
(f) any false, misleading, deceptive, or unlawful statement made by you regarding the authenticity, identity, endorsement, or source of AI-generated content;
(g) your selection, reference, reproduction, adaptation, or commercial use of any image surfaced through an Inspiration Feed, including any claim by any creator, photographer, model, platform, or rights holder relating to such image.

12. Governing Law & Jurisdiction

12.1 These Terms are governed by the laws of the State of Israel, without regard to conflict of laws principles.

12.2 Any dispute arising out of or relating to these Terms or the Services shall be brought exclusively in the competent courts of Tel Aviv, Israel, unless otherwise required by mandatory applicable law.